Made for the Ones Who Were Told to Toughen Up
Three Quiet Reminders About Softness
Soft, Not Fragile
Purple rutilated quartz is traditionally associated with quiet resilience.
Be On Your Own Side
Ice strawberry quartz is traditionally associated with gentle self-love and emotional warmth.
Feel What You Feel
Cat’s eye kunzite is traditionally associated with open, self-respecting emotion.
Purple, Pink and Lavender in One Line
If Warmth Is Part of Your Job
She is often the one who:
- has been running tense for a long time.
- works in rooms where warmth is the job.
- is the new person again, in a new city or a new field.
- is relearning how to be on her own side.
- likes her jewelry to carry a meaning that stays private.
The Details Behind VelvetFox
Your Wrist, in Inches
XS · 5.5–6 in (14–15.5 cm)
S · 6–6.5 in (15.5–16.5 cm)
M · 6.5–7 in (16.5–18 cm)
L · 7–7.8 in (18–20.3 cm)
It Arrives in Its Own Box
How to Keep It Looking New
- Keep it dry. Remove it before showering, swimming and washing dishes.
- Last on, first off — after lotion and perfume have dried.
- Store it flat in the box it arrived in.
- Wipe the sterling silver with a soft cloth to slow the darkening.
- Some people rest their bracelet under moonlight or beside clear quartz overnight.
Frequently Asked Questions
A purple rutilated quartz bracelet carries a theme of gentle strength — the idea that softness and resilience are the same thing seen from different angles. Purple rutilated quartz is traditionally associated with quiet resilience, and the fox and lily of the valley beside it add charm and the return of happiness. Worn as a purple rutilated quartz bracelet for softness, it is a reminder that gentle is not the same as weak.
Three natural stones. Purple rutilated quartz is traditionally associated with quiet resilience, ice strawberry quartz with gentle self-love and warmth, and cat’s eye kunzite with open, self-respecting emotion.
In East Asian legend the nine-tailed fox stands for charm, wit and quiet magnetism. It is paired here with lily of the valley, which in the language of flowers means the return of happiness. Both are made in sterling silver, with a softly oxidized finish rather than a high shine.
A cat’s eye effect is a bright band of light that glides across the surface of a stone as it turns. In this kunzite the band travels over a pale lavender body with rose showing underneath, so the colour of the bead changes with the angle of your wrist.
Yes. The bracelet uses an elastic cord and is made for everyday wear, and the fox charm and flower spacer beads suit both office and weekend settings. To keep it looking its best, remove it before showering, swimming and washing dishes.
Measure your wrist with a soft tape and add about 0.5 in for a comfortable fit. The bracelet is strung on an elastic cord, so it slides on without a clasp. Sizes run from XS at 5.5–6 in to L at 7–7.8 in.
Natural stone varies from bead to bead, so the exact shade of purple, pink or lavender will differ slightly. Every bracelet is checked against the same color standard before it is packed.


















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